We have a unique engagement model. Our clients are situated in the US and EU markets but our delivery is mostly offshore with minimal on shore footprint. We travel occasionally, pragmatically when needed and conduct most of our business using remote tools e.g., Video conferencing tools, Skype for Business etc. which we believe are sufficiently advanced to provide a big cost benefit advantage versus physical travel. This model allows us to keep costs low for our clients while tapping into rapidly growing expertise available offshore. We tend to be heavy users of technology and many of the projects involve significant tech involvement.

Sometimes it takes the form of platform offerings that our clients subscribe to; other times it is our technology skills that are used in executing projects; or still others, it is the sheer availability of team members with advanced skill sets in technology. Regardless, use of technology creates efficiencies in project execution The Offshore and Technology combination unlocks an enormous amount of value for our clients to drive key initiatives most important to them


One of our important engagement models is to provide you with skilled and talented offshore resources per your requirements. May be you have tried offshoring in the past but haven’t had the success you were expecting. Or may be you don’t know where to start. It can be overwhelming to step into this world. That is where we step in. We make offshoring work. You have critical projects. Timelines are non-negotiable. Stakes are big, yet cost pressures are high,.

You have ideas but need people to execute. Where do you find the talent at a cost and speed you can afford? Offshore has a vast ocean of talent pool but is not always accessible to those who can take advantage of the resources. With a large number of companies setting up operations in India to serve their global markets, the talent pool has matured and offers a diversity of relevant skill sets. As such, the offshore proposition has evolved from being just a “cost play” to an “expertise play”. See the expertise areas we specialize in. These include all our three areas of expertise: Technology, Data Engineering and Commercial Science

With decades of experience at either end of the shore, we have a deep understanding and empathy for on shore requirements and off shore capabilities. Our secret sauce is in breaking it down and letting our clients decide what level of local involvement will add most value to them and their resources


In these projects we like to see ourselves as facilitators and doers towards an end outcome and as such, do not require detailed specification documents. It is very typical for clients to get on a call and “speak” the requirements. Our analysts take diligent notes and come back with specifications they heard, provide any additional inputs as appropriate and help kick start the projects These projects typically involve a fixed time and budget estimation and execution. Projects are governed using world class methodologies with highly functional management and supervision, predictable work steps, quality controls, timelines and project organization processes.

Our projects also often entail close collaboration between the three practice areas: Data Engineering, Technology and Commercial science. These teams work seamlessly to provide a delightful experience for our clients


We are creating game changing platforms for the Pharma Commercial Domain. These platforms are being designed to address the most compelling sales and marketing issues that the industry faces. As believers in technology and domain enthusiasts, we are excited about the potential of these platforms in addressing the key issues and making radical impact on how commercial operations and run in the industry The areas we are focusing on currently are Segmentation, Targeting, CRM and Forecasting. We believe both these areas can benefit from a dose of technology, cloud, big data and smart, analytic thinking ready for enterprise scale. The benefits we are seeking are multifold improvement in speed and usability in these tools. Watch this space for more updates!