Commercial Science Examples

Forecasting

Forecasting is a planning tool that helps management in its attempts to cope with the uncertainty of the future, relying mainly on data from the past and present and analysis of trends. We have developed a forecasting model to automate various aspects of in-line product forecasting using several methodologies, which is helpful to reduce forecast error over time. This can be used across clients, also it can be tailored to address their specific client requirements.

Triggers

As modern Pharma Analytics is moving towards patient centricity, trigger management is a tool which facilitates client to set-up an automated and robust targeting strategy to identify physicians who are treating patients of interest at different points of their treatment journey since the first diagnosis, using real time data. Usual trigger project involves identifying, designing, deploying and optimizing promotional triggers which would enable marketing team and the field to anchor promotional activities and timing in data-driven insights.

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Media Measurement

In today's tech savvy world there are various vehicles we can use for marketing any particular product but with the explosion in the WWW domain in the recent decade, digital media has become one of the most economical, result oriented and powerful modes of advertisement. Our deep understanding of the Media and Claims data serve as elixir to generate insights related to effectiveness of the media advertisements from ROI, customer reach along with the detailed picture of patients who visited physician offices after they saw digital advertisements.

Segmentation

Segmentation in pharma world is carried out to divide the physicians into segments who have similar traits w.r.t any n-dimensions. These dimensions are usually chosen around Physician behaviours, Sales, Market Trends etc. Unsupervised clustering is one of the techniques we use for segmentation. This technique divides physicians into clusters, each cluster forming a segment. These segments are then analysed and named according to their properties. dashboard

Targeting

Objective of the targeting solution is to identify physicians that are valuable to the brand. This information can be utilized to leverage the right communication to the right physicians and to deploy the right resources to make a profitable impact. We involve different declining process for targeting projects depending upon the parameters to be considered for the methodology, which will be helpful to rank the physicians in the target list.

Application Development Examples

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FITATO: ON DEMAND FITNESS

Fitato is trying to solve a few problems in fitness industry. It wants to bring all the small and big fitness studios under one umbrella so that fitness enthusiast needn't worry to buy memberships for several different places/activities of his interest. Also, it aims to bring variety to its users as user gets access to many different activities with just one membership.

Phrog is the technology partner to Fitato in its exciting journey.

Designed and developed Fitato’s users ' app for for searching and booking their favorite activities .
Designed and developed Fitato Gym app for gyms to be able to manage their users.
Mapped internal processes to manage its alliances with gyms and other vendors.

TAF: Wellness business

TAF is a world class fitness facility opening soon in Delhi. It wanted to leverage technology to take user engagement to the next level , increase reach to prospective users and automate TAF's internal systems.

We partnered with TAF to provide complete end to end technology solution. developed Android and IOS app which handles TAF's interactions with its clients and also serves their broader client engagement and relationship objectives and developed CMS to manage their internal systems

PayLatr: Free credit to shop at stores around you

Platform for settling monthly payouts for unorganized merchants like Milkman, Kirayana stores etc. Our job: Create a web portal fo r merchants and an app for users to

Telephone Shoppees: E-commerce

Telephone Shopeess is one of the renowned mobile phone retailer in Pune with 12 stores in and around Pune and several corporate clients. They have been affected by the emergence of online shopping and the user shift in buying electronics and phones from the internet. TSS wants to stay competitive in this market and wants to have its own presence online.

Phrog recognized that merely providing online portal would not solve TSS challenge. It has to have a solid online marketing strategy. So we roped in our marketing domain expert to guide TSS on how to decide on the aspects of online portal. Currently we are developing mobile apps and a full fledged e-commerce portal expected to be live in a month's time

AppBolt: Phone Security

Omnishare: Media sharing

Sharing is caring. This app allows users to share any type of media with friends Our job: Create the app that did the job of sharing apps, photos, music, videos, documents without the need for internet

InstaLaunch: Phone Launcher

Most phone tops are cluttered with apps and content. Often making it hard to find what you are looking for. This app solved the problem ingeniously Our job: Create an app to search pin your favorite apps and content at your fingertips or using voice command